According to a recent study by eMarketer, over 30 percent of all Internet users under the age of 54 use social networking sites. Given this audience, it’s no wonder that social network marketing is becoming such an area of focus for life sciences and consumer healthcare companies, as evidenced by P&G’s recent product launch using social media. Forward-looking pharmaceutical manufacturers are exploring the possibilities of marketing directly to consumers through social media sites for people who have health concerns, as well as potentially reaching physicians who contribute to networking sites.

Alliance Life Sciences offers applications that integrate with Facebook and other social networking sites to allow groups enhanced functionality to best reach their target audience.